Ideas to Impact, Vision To Action
We are democratizing access to expertise and battle-tested leaders. Dedicated to turn business ideas to impact by bridging the gap between vision and action leveraging their insights, experience, and market connections
Vision
We envision the world where knowledge and wisdom can be universally accessible, enhancing everyone’s capabilities to turn Ideas to Impact collaboratively.
Therefore we want to democratize access to seasoned leadership, enabling businesses of all sizes to scale, succeed, and create sustainable impact.
Mission
We are providing a platform that connects companies with experienced, battle-tested leaders, making their expertise affordable, flexible, and accessible. By bridging gaps in knowledge, mentorship, and execution support, We jumpstart / accelerate businesses to translate visions into action and drive concepts into creation, building sustainable success with tailored solutions.
The Founders
The three founders of Metamorph are driven by a shared dream: to make a lasting impact on businesses and accelerate their growth. With decades of combined experience, they’ve navigated the high stakes of startups, the complexity of large corporations, and the intricacies of multi-national conglomerates. From pioneering innovation in emerging tech to leading game-changing digital transformations, their journey has been one of consistent problem-solving and relentless ambition. They’ve been in the trenches, making tough calls, driving results, and delivering growth across a diverse range of industries.
Their seasoned expertise is battle-tested. Having worked with startups striving to scale, global corporations pushing for competitive advantage, and large enterprises dealing with complex challenges, the founders have seen firsthand what it takes to unlock success at every level. Their deep understanding of both the entrepreneurial spirit and the operational rigor required in big business uniquely positions them to bridge the gap for companies looking to elevate their game. At Metamorph, the founders are committed to empowering businesses with actionable insights, strategic guidance, and the tools needed to turn ideas into impact.
Fun Facts: The Founding Partners are three ex Microsofties with the same values and passions in bringing their expertise and experiences to broader impact
Adrian Anwar
Founding Partner
24 years experience in go-to-market strategies for world-class products in Indonesia, including IBM Websphere, Microsoft Azure, BlackBerry Messenger, Kartuku Unified Payment (Alpha version of GoPay). Managing Director and Chief Revenue Officer at VIDA - pioneer biometric-based digital identity in Indonesia through the Certified Identity (CID) initiative with the Ministry of ICT. Previously he was the Chief Customer Officer of Lippo Karawaci TBK. Chief Marketing Officer at EMTEK, Senior Leadership team at Microsoft Indonesia.
Arthur Koentjorowibowo
Founding Partner
Arthur Koentjorowibowo is a founder and CEO of StrategArt, a boutique consulting firm he founded in 2014. He has a strong background in business strategy, route-to-market, digital transformation, and customer experience, serving multi-national corporations, large enterprises & start-ups. Before his entrepreneurship, Arthur spent 18 years as a professional and held several Senior Leadership roles at Microsoft and Indosat Ooredoo Hutchison.
Novi Tandjung
Founding Partner
23 years of experience in IT and management, Her career includes roles at Microsoft, Kartuku, Gojek, and GoTo Financial. Currently, Novi focuses on serving as advisors and fractional CxO, helping organizations achieve strategic goals while building Maknadata.ai with a mission to empower businesses in unlocking the potential of data and AI. She has established herself as a dynamic leader bridging the gap between technical solutions and business outcomes, with expertise in business strategy, digital transformation, go-to-market strategies, organizational development, and change management.